REACT: Macy's Christmas. Bah humbug!!

I sent the following as a letter-to-the-editor to a number of major publications. Generally, at least one will publish my epistle. As I prepared this for delivery, the shadow or pessimism crossed my mind. Would, I wonder, any major newspaper publish a letter-to-the-editor so critical of a major advertiser? The answer is … “nope.” I got two calls to confirm that I was author – a practice that most often leads to publication. For a moment, there was hope. But alas, my condemnation of Macy’s was rejected even as the department store ads grew larger and more frequent on the eve of the busiest shopping day of the year.

So, for whatever it is worth. Here is my unpublished opinion.


To: The Editor

Christmas at Macy’s, bah humbug!

On November 10, the Big Apple department store, Macy’s (nee Marshall Field & Company), again insulted Chicagoans and Christians.

In celebration of one of Christianity’s holiest seasons, Macy’s invited convicted felon Martha Stewart to preside at the official tree lighting ceremony – and hawk her designer ornaments. Full-page newspaper ads invited all of us to participate in this event by dropping by and (they hope) giving them some of our hard earned money to send back to New York.

For most of my life, the lighting of the “great Christmas tree” in the Walnut room was one of the highlights of the Christmas season. If you missed the lighting, you could always drop in at the Walnut Room at any time during the Christmas holidays.

But wait! Something is missing. Oh yeah! Christmas. Nowhere in the full-page ad did the word Christmas appear. No Christmas tree. Just a tree. No Christmas ornaments. Just Martha Stewart ornaments. Turns out that the Grinch who stole Christmas is none other than Macy’s.

The ad was devoid of any references to or images of Christmas – the official name of this national holiday. No stars. No angels. No nativity scene. No candles. No cross. No Santa Claus (nee St. Nicholas). The ad featured only bells, birds and bright shiny bulbs of one shape or another.

I am not a religious zealot. In fact, I would have to improve considerably to attain the level of a poor Christian. But why, in the name of tolerance, do we have to pretend something is not what it is. This is the Christmas season, and most of us Christians will be putting up a Christmas tree, decorated with Chirtmas ornaments -- and singing Christmas caroles. We will greet others with “Merry Christmas” – whether the friend is Christian or not, because we are wishing them goodwill not engaging in religious rivalry.

Macy’s has taken the warm and loving feeling of Christmas and turned it into a Martha Stewart make-over. It is much too cold, too sterile, too commercial, too New York. When I was a child, traditionalists fought against the “xmas’ abbreviation with the slogan, “put Christ back into Christmas.” Well the East Coast heathens of commerce have gone one better. They have driven everything Christmas out of Christmas. Not even a teensy weensy bit of religious imagery.

If I was not already boycotting Macy’s for dumping the Marshall Field name, I would certainly have to boycott them for this latest effrontery.

Larry Horist

P.S. The Macy’s windows will feature the Nutcracker this year. Somewhat traditional, but safely on the secular side.