You may recall, I recently posted an item ranting about the high cost of greeting cards (Friday, October 19). Well, good news! The free market works.
I recently ran into a discount card and party store that sells cards for as little as 49 cents. Most around 99 cents. And … these are not chintzy postage-stamp size cards akin to children’s valentines. These are totally competitive with Hallmark.
Sure, greeting cards are still fodder for the paper recycling bin, and I prefer personal greetings and hand made cards over the store bought variety. However, at least you can cover a birthday without taking out a second mortgage.
Even as I was penning the previous submission, I had a feeling that greeting card price competition was just around the corner. The free market abhors price gouging. Now, if only we could bring gasoline, tobacco and casino gambling into the free market world.
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